Thought Leaders
We advise established thought leaders on ways to build and enhance their attention platforms - by using our ecosystem mapping technology and analytics. We create a thought-leadership blueprint for your passion.
Over 20% of the Harvard Business Review bloggers are our clients.
CEOs
The CEO is the brand guardian. We help CEOs build a personal vision and communicate it to employees, customers, VCs, shareholders, analysts, and other ecosystem stakeholders. A critical responsibility for start-up leaders.
Become a thought leader: talk to us about your CEO blog or book.
Businesses & Institutions
Businesses must engage prospects before they buy. The most effective way to do this is by gaining their trust upstream, before they make a decision. Double Loop Marketing™ enables you to build an online community around the interests of your target audience = demand generation 2.0.
Works for NGOs and academic institutions too.
What They Say
"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing™ builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers... and then building in the feedback loops to rapidly improve performance over time."
John Hagel III, co-chairman, Deloitte Institute for the Edge, formerly global leader of McKinsey & Co.'s Strategy and Electronic Commerce Practices
"Christian Sarkar constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
John Seely Brown, Chief of Confusion
formerly Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)
"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
Raj Srivastava, Provost, Singapore Management University; formerly Roberto C. Goizueta Chair in Electronic Commerce and Marketing, Goizueta Business School, Emory University
OUR BLOGS
see:
- www.christiansarkar.com
- www.ecosystemwatch.com
- www.300House.com
News & Events
2010 Highlights
Provided design, community-building, and editorial services for www.bsmreview.com
Launched www.300House.com to support the creation of a $300 House.
Co-authored The $300 House: A Hands-On Lab for Reverse Innovation? with VG; picked by editors as one of The Most Intriguing HBR Blog Posts of 2010
Relaunched SoccerBlog.com with enhanced coverage for the World Cup in South Africa.
Started an opt-in campaign for Dartmouth Professor Vijay Govindarajan's Quarterly Newsletter on Innovation & Execution. Over 30,000 subscribers top date!
Supported the Emory Marketing Institute as editorial consultant; the site is being spun-off!
Launched new version of EdgePerspectives.com for John Hagel and JSB and the Deloitte Institute for the Edge.
Launched Edgerati.com, a new site for John Hagel and JSB and the Deloitte Institute for the Edge.
Ghostwriting: several blog entries for Harvard Business Review
Online ecosystem assessment of McMann & Ransford's website prior to redesign. The focus: customer intimacy and b-model transformation. Redesign of www.mcmannransford.com and launch of CEO blog www.deanmcmann.com
Supported various CEOs: Francis Cholle, Steve Lesem, Garav Bhalla, Bob Freling w/ CEO thought-leadership consulting services
Newsletters for Byron Katie International - sent out to just under 100K subscribers.
Initiated and directed a collaborative project (to help Haiti earthquake relief efforts) between the Solar Electric Light Fund and the reggae super-band Steel Pulse. www.holdon4haiti.org >>.
What We Do
Christian Sarkar (founder) explains:
The only sustainable way to get and keep attention is to be a thought-leader in your marketspace - defined by the online ecosystem you compete in.
We help individuals, companies, and institutions (universities and NGOs) compete - in their respective ecosystems. Our services include:
1. Ecosystem Strategy & Analysis: determine your competitive position in your business ecosystem
2. Ecosystem Orchestration: deciding who your customer is; where and how to compete in your target ecosystem; select the ecosystem(s) you will compete in.
3. Ecosystem Attention Platform: design the scope and boundaries of your attention platform. Develop appropriate products, services, experiences.
4. Ecosystem Conversion Strategy: how will you get your message out? What are the best mechanisms for conversion?
5. Ecosystem Value Capture: build a sustainable online business model to find and keep customers; develop ecosystem feedback loops to improve performance.
HBR SERIES
Initiated the $300 House series in Harvard Business Review with Vijay Govindarajan.
See 300House.com
BOOK
Double Loop Marketing™ was described in some detail in the book: Blog! How the newest media revolution is changing politics, business, and culture by David Kline and Dan Burstein. (Here's a review >>)