We advise established thought leaders on ways to build and enhance their attention platforms - by using our ecosystem mapping technology and analytics. We create a thought-leadership blueprint for your passion.
Over 20% of the Harvard Business Review bloggers are our clients.
The CEO is the brand guardian. We help CEOs build a personal vision and communicate it to employees, customers, VCs, shareholders, analysts, and other ecosystem stakeholders. A critical responsibility for start-up leaders.
Become a thought leader: talk to us about your CEO blog or book.
Businesses & Institutions
Businesses must engage prospects before they buy. The most effective way to do this is by gaining their trust upstream, before they make a decision. Double Loop Marketing™ enables you to build an online community around the interests of your target audience = demand generation 2.0.
Works for NGOs and academic institutions too.
What They Say
"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing™ builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers... and then building in the feedback loops to rapidly improve performance over time."
John Hagel III, co-chairman, Deloitte Center for the Edge, formerly global leader of McKinsey & Co.'s Strategy and Electronic Commerce Practices
"Christian Sarkar constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
John Seely Brown, Chief of Confusion
formerly Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)
"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
Raj Srivastava, Provost, Singapore Management University; formerly Roberto C. Goizueta Chair in Electronic Commerce and Marketing, Goizueta Business School, Emory University
"Christian is a source of great ideas. His enthusiasm is second only to his knowledge about how to get attention in the marketspace. If you need results, hire him ASAP."
John Tammaro, former SVP, Masius, New York; former Sr. Strategy Manager, General Electric
"Christian's uniqueness lies in his ability to bring fresh perspectives to familiar issues, to quickly identify and analyze emerging issues, and to distill the results into clear, concise observations. I have seen Christian apply these attributes in the broadest range of subjects, from market trends in the chemical industry to employee communications..."
John Gersuk, Manager of Public Affairs, Bechtel Group
Our founder's newsletter covers the ideas and innovations shaping our world - from digital spaces to rural faces. Sign up here. >>
(We don't share your name with anyone, ever.)
Projects + Stuff
Incubation: Cancer prevention collaborative project with M.D. Anderson and University of Houston
Redesign projects for John Seely Brown and John Hagel III
SteelPulse.com surpasses BobMarley.com in the USA in terms of traffic and key metrics
Redesign of PTAI.com - an industry-leader in business benchmarking; monthly newsletter launched
Why Making Money is Not Enough (MIT Sloan Managment Review) with Ratan Tata, Stu Hart, and Aarti Sharma, and our founder Christian Sarkar
Redesign of SteelPulse.com - the official website of the legendary reggae band. We serve as their brand and marketing consultant.
Open India: Considerations for Retailers
Christian Sarkar joins Vijay Govindarajan and Javed Matin to examine how companies should consider retail reform in India.
Read the post here >>
Inclusivity: Will America Find Its Soul Again?
Christian Sarkar co-authors book with University of Michigan's Professor Michael Gordon.
Christian Sarkar named Director of Innovation for Enterprise for a Sustainable World
Launched NeuralDude - a leading AI blog
Redesign + business messaging for NeuralID - a groundbreaking AI company in Silicon Valley
Consulting services for Stephen Mitchell's Iliad
Launched cloudstoragestrategy.com to establish a thought-leadership for Mezeo Software
Provided design, community-building, + editorial services for www.bsmreview.com
Launched 300House.com to support the creation of a $300 House. Co-authored The $300 House: A Hands-On Lab for Reverse Innovation? with Vijay Govindarajan; picked by HBR editors as one of The Most Intriguing HBR Blog Posts of 2010
Started an opt-in campaign for Dartmouth Professor Vijay Govindarajan's Quarterly Newsletter on Innovation & Execution.
Ghostwriting: several blog entries for Harvard Business Review for VG.
Online ecosystem assessment of McMann & Ransford's website prior to redesign. The focus: customer intimacy and b-model transformation. Redesign of mcmannransford.com and launch of CEO blog deanmcmann.com
Strategic services for Byron Katie International
Initiated and directed a collaborative project (to help Haiti earthquake relief efforts) between the Solar Electric Light Fund and the reggae super-band Steel Pulse. www.holdon4haiti.org >>.
What We Do
The most effective way to get and keep attention is to be a thought-leader in your marketspace - defined by the online ecosystem you compete in.
We help individuals, companies, and institutions (universities and NGOs) compete - in their respective ecosystems. Our services include:
1. Ecosystem Strategy & Analysis: determine your competitive position in your business ecosystem
2. Ecosystem Orchestration: deciding who your customer is; where and how to compete in your target ecosystem; select the ecosystem(s) you will compete in.
3. Ecosystem Attention Platform: design the scope and boundaries of your attention platform. Develop appropriate products, services, experiences.
4. Ecosystem Conversion Strategy: how will you get your message out? What are the best mechanisms for conversion?
5. Ecosystem Value Capture: build a sustainable online business model to find and keep customers; develop ecosystem feedback loops to improve performance.
Initiated the $300 House series in Harvard Business Review with Vijay Govindarajan.
See 300House.com >>
Inclusivity: Will America Find Its Soul Again?
MICHAEL GORDON and CHRISTIAN SARKAR
Double Loop Marketing™ was described in some detail in the book: Blog! How the newest media revolution is changing politics, business, and culture by David Kline and Dan Burstein. (Here's a review >>)