About Us
We are an independent Internet business strategy & consulting company, founded by Christian Sarkar:
- Leading authority on Double Loop Marketing™ and techniques for optimizing online business performance.
- Leading expert in mapping online social and business networks and ecosystems for competitive intelligence and market research in public and private sectors.
- Deep experience with implementation of online community and blogging platforms that broaden reach, accelerate conversion and reduce cost of marketing programs
- Broad expertise with Internet technology platforms and tools
- Developed and led various Internet-based projects [market-mapping, consulting, business development and optimization, knowledge management, and demand-generation]
for:
Corporate Clients: Knowledge Kinetics, McMann & Ransford, Deloitte, Penguin Books USA, Oracle, BMC Software, Price Waterhouse Coopers, Sun Microsystems, Patricia Seybold Group, Red Hat Linux, SUSE, Bechtel, Mobil, Exxon, Shell, Compaq, and many others.
Individuals: John Hagel III, John Seely Brown, Tom Davenport, Vijay Govindarajan, Marshall Goldsmith, Larry Prusak, Francis Cholle, Bob Freling, Dean McMann, Steve Lesem, Byron Katie, and others
Academia: Emory University, Thunderbird Graduate School Of Management, Babson College, Dartmouth College, UCLA
Non-Profits: Solar Electric Light Foundation
Music: Steel Pulse (HoldOn4Haiti.org)
News & Events
2010 Highlights
Provided design, community-building, and editorial services for www.bsmreview.com
Launched www.300House.com to support the creation of a $300 House.
Co-authored The $300 House: A Hands-On Lab for Reverse Innovation? with VG; picked by editors as one of The Most Intriguing HBR Blog Posts of 2010
Relaunched SoccerBlog.com with enhanced coverage for the World Cup in South Africa.
Started an opt-in campaign for Dartmouth Professor Vijay Govindarajan's Quarterly Newsletter on Innovation & Execution. Over 30,000 subscribers top date!
Supported the Emory Marketing Institute as editorial consultant; the site is being spun-off!
Launched new version of EdgePerspectives.com for John Hagel and JSB and the Deloitte Institute for the Edge.
Launched Edgerati.com, a new site for John Hagel and JSB and the Deloitte Institute for the Edge.
Ghostwriting: several blog entries for Harvard Business Review
Online ecosystem assessment of McMann & Ransford's website prior to redesign. The focus: customer intimacy and b-model transformation. Redesign of www.mcmannransford.com and launch of CEO blog www.deanmcmann.com
Supported various CEOs: Francis Cholle, Steve Lesem, Garav Bhalla, Bob Freling w/ CEO thought-leadership consulting services
Newsletters for Byron Katie International - sent out to just under 100K subscribers.
Initiated and directed a collaborative project (to help Haiti earthquake relief efforts) between the Solar Electric Light Fund and the reggae super-band Steel Pulse. www.holdon4haiti.org >>.
