We help individuals (thought-leaders and CEOs), businesses and institutions use the Internet to get their voices heard, attract an audience, engage them (no, Twitter is not engagement), and turn browsers into buyers (or donors).
Clients
We advise established thought leaders on ways to build and enhance their attention platforms - by using our ecosystem mapping technology and analytics.
(Over 20% of the Harvard Business Review bloggers are our clients.)
John Seely Brown is a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge. Previously he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). Today, he's the Chief of Confusion! JSB blogs on the Harvard Business Review blog and on BusinessWeek. We manage his newsletter as well.
John Hagel III is the co-chairman of the Deloitte Center for the Edge.Previously he was the global leader of McKinsey & Co.'s Strategy Practice and the founder of its Electronic Commerce Practice in Silicon Valley.
We also manage Hagel's edgeperspectives blog. John also blogs on Harvard Business Review and BusinessWeek. We manage his newsletter.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth. He has been the chief innovation consultant for General Electric for two years.
VG posts on the Harvard Business Review blog as well. We manage his newsletter on innovation and execution.
Tom Davenport holds the President's Chair in Information Technology and Management at Babson College. His books and articles on business process reengineering, knowledge management, attention management, knowledge worker productivity, and analytical competition helped to establish each of those business ideas. He blogs at the Harvard Business Review. We manage his newsletter.
Tamara J. Erickson has authored the books Retire Retirement, Plugged In, and What's Next, Gen X? She is the co-author of four Harvard Business Review articles and the book Workforce Crisis.
She blogs at the Harvard Business Review. We manage her newsletter as well.
The following is an example of the online ecosystem for JSB, John Hagel, and Deloitte. We manage their ecosystem positioning and strategy.
For author and consultant Doug Smith, I manage his website at www.douglasksmith.com - he is the director of executive education at the Columbia School of Journalism >>
For CEO adviser Marshall Goldsmith, we setup and wrote his first blog, until he got picked up by HBR. His latest book hit #1 in Amazon Business >>
We also setup Larry Prusak's site at www.laurenceprusak.com
For author/consultant Francis Cholle of The Human Company, we redesigned his site www.thehumancompany.com and set up his blog www.francischolle.com
A sample of his newsletter: www.francischolle.com/newsletter.html >>
At Emory University we set up and manage The Emory Marketing Institute (www.emorymi.com); and an online leadership forum for the executive education department >>
We have helped several other universities as well, including Thunderbird, UCLA, and Babson College.
At the Solar Electric Light Fund we redesigned their site (www.self.org) and blog (www.bobfreling.com) - Bob received the King Hussein Leadership Award at the Aspen Institute recently (previous recipients include Bishop Desmond Tutu and Mohammed Yunus) >>
The Compliance Authority (www.thecomplianceauthority.com) is a "double loop marketing" site >>
At BMC Software we built seven community (thought -leadership) sites in all >>
For Byron Katie we re-designed her site www.thework.com, along w/ her blog www.byronkatie.com and her institute site. We also create her newsletters.
For Mezeo Software (mezeo.com) we manage a blog for Steve Lesem (CEO): www.cloudstoragestrategy.com. A sample of their "newsletter": www.cloudstoragestrategy.com/newsletter.html >>
For consultant Gaurav Bhalla, the former Sr. VP of Innovation for TNS Global, we started a blog called www.gauravbhalla.com; he has built a company focused on customer-driven innovation (we built his business site as well: www.knowledgekinetics.com) >>
A few more clients- Danube Technologies - Enterprise Informatics - Compliance Spectrum - JME Software - Scalable Software - Neon Enterprise Software - Edge Perspectives - Cloud Storage Strategy - TheWork.com - babsonknowledge.org - harvestH2O.com - db2portal.com - dbazine.com
What They Say
"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing™ builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers... and then building in the feedback loops to rapidly improve performance over time."
John Hagel III, co-chairman, Deloitte Institute for the Edge, formerly global leader of McKinsey & Co.'s Strategy and Electronic Commerce Practices
"Christian Sarkar constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
John Seely Brown, Chief of Confusion
formerly Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)
"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
Raj Srivastava, Provost, Singapore Management University; formerly Roberto C. Goizueta Chair in Electronic Commerce and Marketing, Goizueta Business School, Emory University
"Christian Sarkar does a brilliant job of crafting pragmatic and effective web presences and web marketing efforts for his clients. He knows what it takes to establish a web identity, build content, drive traffic and all the million little details that distinguish his services as among the best available today. Last but not least, he's a pleasure to work with and to learn from."
Douglas K Smith, consultant, author, innovator
Lately we have discovered one Christian Michael Sarkar .... His Double Loop Marketing aids intelligent companies to use brainwaves to sell their wares and services to the many knowledge professionals who have real disposable income in the great out there. You can read about his Double Loop services. In fact, Sarkar thinks "Shooting Birds and Catching Fish" is a perfect explanation of what Double Loop is all about. His marketing process, when linked with very substantive content, can increase your pool of qualified prospects by more than 300%.
William Dunk, William Dunk Partners, Inc.
"Christian is a source of great ideas. His enthusiasm is second only to his knowledge about how to get attention in the marketspace. If you need quick results, hire him ASAP."
John Tammaro, former SVP, Masius, New York; former Sr. Strategy Manager, General Electric
"Christian's uniqueness lies in his ability to bring fresh perspectives to familiar issues, to quickly identify and analyze emerging issues, and to distill the results into clear, concise observations. I have seen Christian apply these attributes in the broadest range of subjects, from market trends in the chemical industry to employee communications..."
John Gersuk, Manager of Public Affairs, Bechtel Group
News & Events
14 / March / 2010
Finalized relaunch and content plans for SoccerBlog.com with enhanced coverage for the World Cup in South Africa.
12 / March / 2010
Started an opt-in campaign for Dartmouth Professor Vijay Govindarajan's Quarterly Newsletter on Innovation & Execution.
11 / March / 2010
Set up a landing page for The Power of Pull, John Hagel and JSB's latest book. Just in time for SXSW!
2 / March / 2010
Launched new version of EdgePerspectives.com for John Hagel and JSB and the Deloitte Institute for the Edge.
2 / March / 2010
Launched Edgerati.com, a new site for John Hagel and JSB and the Deloitte Institute for the Edge.
27 / February / 2010
Ghostwriting: several blog entries for Harvard Business Review
22 / February / 2010
Began online ecosystem assessment of McMann & Ransford's website prior to redesign. The focus: customer intimacy and b-model transformation.
19 / February / 2010
Completed the Jan-Feb newsletter for Byron Katie International - sent out to just under 100K subscribers.
15 / February / 2010
Initiated a collaborative project (to help Haiti earthquake relief efforts) between the Solar Electric Light Fund and the reggae super-band Steel Pulse. Stay tuned.